Episode 58: Target Market

Episode 58: Target Market

Miles and I have spent hundreds or maybe thousands of hours thinking about business and sales and the concept of a specific audience or "target market". In this episode, we take fifty years of thinking about and implementing strategic target market in business and discuss how to get more specific. Think about who you can really, really help, and use this to help the right people for you.

We recorded our 58th episode at the start of the week: on Monday, October 6, 2025. Welcome to episode 58 of our podcast, "The 2 Guys That Don't Know Everything Podcast" hosted by Miles McGrath and David "Dave" Makar.

Zoom Summary (via AI):
"Miles and David discussed current events and shared concerns about the government shutdown's impact on workers and agencies. They explored strategies for identifying and targeting ideal customers, emphasizing the importance of focusing on specific demographics rather than trying to serve everyone. The conversation concluded with discussions about marketing strategies, business models, and the value of targeting specific demographics in various industries, including restaurants and retail."

We're two guys who have been friends for over ten years, live in two different states (Florida and New York), and have been doing hour-long chats a few times a month for years. We're both dads, entrepreneurs, active in the volunteer community, and want to give back to the world.

Instagram:
https://www.instagram.com/2guyspod/

Other social links and sign-offs coming soon! Remember, we don't know everything!